A Study of the Effectiveness of Brand Awareness, Types of Sponsorship, and Sponsor-Event Fit on Sport Marketing
碩士 === 東吳大學 === 企業管理學系 === 98 === Sport business vividly grows recently which makes domestic enterprises conscious about the importance of sport marketing. Its goal undoubtedly is to transform consumers’ passion to the sponsor and hopefully it would promote sponsor’s image, reinforce consumers’ inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23269208466912393889 |