Consumer’s evaluation of disruptive innovation product attributes and purchase intention- an example of Shanzhai mobile phone
碩士 === 東吳大學 === 企業管理學系 === 98 === In order to promote innovative products successfully, it need to rely on product attributes to attract people to buy them. Product innovation can be divided into "sustaining innovation" and "disruptive innovation", but most of academic researcher...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80956267141996767914 |