A Study on the Relationship among Customers’ Value, Satisfaction and Loyalty – an Example of Bank’s Insurance Product Customers
碩士 === 東吳大學 === 企業管理學系 === 98 === Due to internationalization and liberalization of Taiwan financial market in recent years, competition among local banks increased, while margins of loan declined continuously. In this circumstance, the revenue from operation charges, e.g. premium, is more important...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25536321738703989862 |