THE INFLUENCE OF PROMOTION TYPE AND ADVERTISING APPEALS ON BRAND EVALUATION─SITUATION AS A MODERATOR
碩士 === 東吳大學 === 企業管理學系 === 98 === With the changes in Taiwan society, from the agricultural era, the industrial revolution to the present era of Internet technology, human life can be found busy and tend to work under pressure. So people began to realize the importance of the health. In this study,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04316863551798343807 |