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碩士 === 東吳大學 === 國際經營與貿易學系 === 98 === With diversified consumption today, consumers are offered with various products for selection. With many choices to choose from, this has invariably induced fierce competitions among enterprises. When an enterprise introduces a marketing strategy of subdiary bran...

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Bibliographic Details
Main Authors: Yu-hsuan Cheng, 鄭羽軒
Other Authors: Ping-wen Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/74963205468482261050