Corporate Social Responsibility, Customer’s Identification and Customer Citizenship Behavior —Case in Home Appliance and Insurance Industry
碩士 === 東吳大學 === 國際經營與貿易學系 === 98 === Previous studies recognized that CSR action is one of the significant influence on customer’s identification. However, few researches contributed to the proper way that companies implement CSR conduct to communicate efficiently with customers and induce extra-rol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61671625706887081487 |