Experiential Marketing to Marketing Experience: A Construction of Experiential Model on All-out Defense Military Summer Camp Participants
碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 98 === The Military Summer Camp has been the most indicative activity among All-Out Defense education. This study tried, from the concept of “Experiential Economy” and “Experiential Marketing (EM), to exam the motivation, experience and satisfaction of participants of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/62648546639521299502 |