The Content Analysis of All-out Defense Military Summer Camp Participants』 Blogs: An Examined Platform of Experiential Marketing Communications.
碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 98 === This research based on the aspects of 「Experimental-Marketing」 to discuss the blogs of 「All-out Defense Military Summer Camp」, realizing the SEMs (Strategic Experiential Modules) proposed by Schmitt (1999), and explore the differences between each summer camps....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39021168324971941245 |