A Co-relation Study of Consumer Characteristics and Consumer Internet Shopping Tendency Toward Channels—Channel Characteristics and Product Characteristics as Moderating Variables
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 98 === The latest changes in the consumer’s purchase behavior shed light on the importance of the on-line shopping. It is even more significant, thanks to the up-to-date broadband and wireless technology for the popular internet environment. In fact, the revenue is...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65948628393656869579 |