Analyzing the Relationship Between Experiential Marketing and Consumer's Decision-Making – A Case Study of Forum 3C Group Website

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 98 === In recent years the concept of Web 2.0 after the election, a variety of applications come along, the set of Web 2.0 into the concept of network marketing is substantial after changes in network marketing blog will be derived from the marketing and experienti...

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Bibliographic Details
Main Authors: Chih-Ying Lin, 林志穎
Other Authors: Horng-Twu Liaw
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/25330683855099433670