The Research on The Effects of Kinmen Sorghum Liquor's Brand Image on Customer Satisfaction and Brand Loyalty

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === Being the market lader of Taqiwan’s liquor in 2008, KKL(Kinmen Kaoliang Liquar) with eight different type of sprghum liquor to dominate nearly 80% of markershare. Kinmen sprghum liquor have 58 degrees, 38 degrees premium kaoliang are the most common, TTL(...

Full description

Bibliographic Details
Main Authors: Shan-Jung Lee, 李姍容
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/21949034570216810601