A Study on Factors of Online Shopping by Female Consumers:Taking an Example of PayEasy

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === In recent years, online shopping is developing well. Female consumers have become important group of online shopping. A large number of commercial website start to think about factors that attracting female consumers to purchase. In the past studies, the...

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Bibliographic Details
Main Authors: Chia-Hui Lee, 李家慧
Other Authors: Shu-Hwa Chiu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/26637750217618213509