A Study on the effects of storytelling on travel involvement and travel intention: A case of Angkor Wat
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 98 === Angkor Wat is a place with proud, flourishing, and long-term history. The number of visitors is growing steadily each year. Using “true stories telling” as a main marketing tool to attract visitors for places has been little addressed rather then it has been...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27638177424267761452 |