Modeling the perceived benefits and risks in online shopping
碩士 === 樹德科技大學 === 經營管理研究所 === 98 === Consumers generally perceive that shopping online possesses higher risks than in brick-and-mortar stores. The main focus in this research is in looking at online shopping risks based on Theory of Planned Behavior. We will refer to related publication. And as a st...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30922192725043509206 |