The Resource-Based Theory (RBT) Study in Capabilities-CRM Performance: The Case Study of Vietnamese Commercial Banks
碩士 === 樹德科技大學 === 經營管理研究所 === 98 === The resource-based theory (RBT) has been used as a perspective in understanding the capability-customer relationship management (CRM) performance. In this study the effects of two capabilities (human resource and information technology capabilities) investigated...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93396657743458911811 |