The Investigation of Online Shopping Intention of Consumers through Unified Theory of Acceptance and Use of Technology
碩士 === 樹德科技大學 === 經營管理研究所 === 98 === Due to the flourishing and popularity of the internet these recent years, online transaction flourishes along with it and it also opens new market opportunities for different businesses through online marketing. Thus, how to attract consumers into adopting online...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05176048114097952936 |