The Impact of Virtual Community Members Group-Buying Motivation on Group-Buying Behavior–The Moderating Effects of Electronic Word-Of-Mouth
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === Thanks to the world’s advancement of internet technology,online group-buying has become an important issue in consumer behavior of electronic commerce. It accumulates demand of consumers to gather the bargaining power in order to get a volume discount or better...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92238595678794027126 |