The Impact of Virtual Community Members Group-Buying Motivation on Group-Buying Behavior–The Moderating Effects of Electronic Word-Of-Mouth
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === Thanks to the world’s advancement of internet technology,online group-buying has become an important issue in consumer behavior of electronic commerce. It accumulates demand of consumers to gather the bargaining power in order to get a volume discount or better...
Main Authors: | Fang-Yi Lu, 呂芳儀 |
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Other Authors: | Shyh-ming Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/92238595678794027126 |
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