The Influences of Advertising Appeal and Expertise on The Advertising Communication Effects:Use Eye-tracking System
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === In order to achieve better advertising effects, a viewer needs to notice the advertisement first, then comprehend its advertising appeal, and finally make the purchase decision if he/she likes the message. This study evaluated advertising effects, taking adverti...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/95654925404955524758 |