The Study on the Influence on Customers’ Automotive Brand Preference Caused byLifestyle- Taking Consumers on TainanCity for Example

碩士 === 南台科技大學 === 企業管理系 === 98 === After the system of “two days off a week” was implemented, people started to spend more time on leisure recreation activities. Furthermore, with governmental aggressive promotion for local tourisms, the number of local automotive consumers was dramatically increase...

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Bibliographic Details
Main Authors: Chien-chia Liu, 劉建嘉
Other Authors: 郭幸萍
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/43877512222701066448