AN EMPIRICAL RESEARCH OF THE VIETNAMESE AUDIENCE’S RESPONSE TOWARD TELEVISION ADVERTISING
碩士 === 南台科技大學 === 企業管理系 === 98 === ABSTRACT The development of technology gives the advertiser more efficient, strong and attractive opportunity. TV advertising has attracted a great deal of attention in recent years in Vietnam. The purpose of this study is to examine factors that affect customer at...
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| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/29422107087160378057 |