The impact of Experiential Marketing on Customer's Experiential Value and Satisfaction: An Empirical Study in Vietnam Hotel Sector
碩士 === 南台科技大學 === 企業管理系 === 98 === Though experience is recognized as a major benefit the hospitality and tourism industry brings, the use of experiential marketing in this industry is not well demonstrated. Thus, this study’s purpose is to examine experiential marketing and the components of experi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81201745925906658950 |