A Study of Green Image on Brand and Relationship Quality In Service Industry
碩士 === 南台科技大學 === 企業管理系 === 98 === In recent years, In recent years, the world attach great importance to global warming and ecological destruction. An important issue is that enterprise promote green brand image and service because many consumers have environmental protection consciousness. The pur...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08268980484708522191 |