CONSUMER BEHAVIORAL INTENTION ON THE USE OF ENVIRONMENTALLY FRIENDLY PRODUCTS IN INDONESIA:AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOR (TPB)
碩士 === 南台科技大學 === 企業管理系 === 98 === Green consumerism has always been an appealing topic to explore, especially viewed from the consumer behavior perspective. A consumer‘s behavior is preceded by its intention to perform such behavior, thus analyzing one‘s intention could give a p...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73061152866229285854 |