Customer’s Accepatacne on Strategic Alliance Product- The perspective of Theory of Planned Behavior and Fit between Alliance Firms Customer’s Accepatacne on Strategic Alliance Product- The perspective of Theory of Planned Behavior and Fit between Allian

碩士 === 南台科技大學 === 企業管理系 === 98 === Under the impact of industrial globalization, the market competition was already getting more and more intense today. Therefore, CEOs face the most serious situation is that how to maintain the profit and market share under the limited resources within the company....

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Bibliographic Details
Main Authors: FANG YA PING, 方雅萍
Other Authors: 李國瑋
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/57880478384105728807