Discrimination Analysis of the Distinct Consumer Groups on Weight of Product Attribute, Involvement Degree and Brand Loyalty in Skin Care Market
碩士 === 南台科技大學 === 國際企業系 === 98 === This thesis is constituted by two major research issues. The first issue is to explore the discrimination on the weight of product attribute, involvement degree and brand loyalty by distinct consumer groups in the skin care market. The second issue is to investigat...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21883243153062824757 |