A Study on Gender Differences in OnlineShopping – A Research Based on Uses andGratifications Theory
碩士 === 南台科技大學 === 資訊傳播系 === 98 === Comparing to the situation of internet users in the past, which were mainly male users, the situation nowadays has changed. The frequency of use for females is close to that of males and female users are increasing continuously. However, because the use behavior of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41570590199835537048 |