Mental accounting and framing of sales promotions
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === This research has explored the reason for which the relative attractiveness of mixed promotions, with the same total cost, may vary depending on their frames (e.g., “buy two, get 25% off” versus “get the second one 50% off”). Different frames influence consumers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21331871554779893574 |