A Study of Factor Affecting the Group-Buying Consumer Bidding Intention
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === Abstract Internet group-buy is meant to recruit a group of consumers with common preference to a certain type of products or service through the Internet platform. As such, it means a community in a mode of group-buy consumption with demands of large quantities...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19302911649249686297 |