A Study of the effects on Word-of-Mouth and Conformity for Consumers’Intentions to Join Group Buying -A Case Study of "Food Group-Buying"
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === According to the introduction of newspapers and magazines, and word of mouth around a friend, a growing number of consumers that can Group buying to buy the products needed to reduce the amount of product purchased, and because of the way word of mouth, consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51651813807469155653 |