The Research on Influence of Service Quality Differences of Corporate Image on Customer Satisfaction and Customer Retention.A Case Study of Automotive Repair Industry in Countries of Central Taiwan
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 98 === ABSTRACT The competitive environment of domestic car after-sale service has entered the white-hot stage. Facing homogenization and rising quality of domestic vehicle, improving the competitiveness of car after-sale service by way of price war could not be suff...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31551181522703610588 |