The penetration of Taiwanese bicycle brands into global markets
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === This paper studies Taiwanese bicycle brands break into global markets and competition from low-cost rival in China. This research purposes to examine the state of brand building processes to brand penetration of Taiwanese bicycle makers. The study begins with...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22023042926369650626 |