The Consumer Repurchase Behavior of Coffee : Habit as the Moderator
碩士 === 亞洲大學 === 國際企業學系碩士班 === 98 === Researches in recent years show that the number of domestic coffee drinkers increases year by year, and more and more people regard coffee as a necessity in daily life. With the increase in coffee consumption behavior, consumers would put more emphasis on conveni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85710719232155358780 |