A Research of Sport Marketing Strategy-A Case of World Games 2009 Kaohsiung
碩士 === 亞洲大學 === 國際企業學系碩士班 === 98 === In recent years, sports industry rapid expansion because of the sports prevails over the world. Sports become a channel to introduce cities. This study analyzed World Games in Kaohsiung through a case study, examined the preparation, marketing mix, SWOT , influen...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73533064702452137523 |