The Study on the Relationships between Brand Development and OEM Strategies of SME in Taiwan – A Case Study of K – Manufacture Company
碩士 === 亞洲大學 === 國際企業學系碩士班 === 98 === In recent years, awareness of brand development has taken root for manufacturers, government, and the academic community in Taiwan, and engendered climate of brand creation, and industrial upgrading and transformation at the same time. Since the year of 2003 to 2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46094313444655459484 |