Combining Expectation-confirmation Theory and trust-commitment theory:Factors affecting consumers’ continuance
碩士 === 亞洲大學 === 會計與資訊學系碩士班 === 98 === In recent years, the emergence and the prosperity of the Internet and e-commerce not only revolutionize the patterns of conventional business trades, but also popularize online transactions. Despite the fact that the Internet marketing is a highly discussed issu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99683413024789434820 |