The existence and survival of Tainan City Tour Passport - Research for the meaning of city sustainable tourism in integrated marketing communication

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 98 === Urban tourism development is getting a crucial issue in the world. Tour Passport as one of its main measures always collaborates with the development of it. Tour Passport is an application to enhance integrated marketing communication to consumers. In addition...

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Bibliographic Details
Main Authors: Chen-Ling Chiang, 江承霖
Other Authors: Hsi-Chuan Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/87232212696060562948