The Evaluation of Taiwanese Shippers' Responses for a Liner Shipping join Strategic Alliances
碩士 === 東海大學 === 管理碩士在職專班 === 98 === This research empirically evaluates the liner shipping company - UASC（United Arab Shipping Co）joined the CKYH Strategic Alliances, and analyzes the customers’ satisfaction, customer loyalty and relationship quality with liner shipping company. To realize when UASC...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61808357203990902018 |