An Evaluation of the Effectiveness of Event Marketing —A Case Study on the Marching Band Festival in Chiayi City
碩士 === 東海大學 === 行政管理暨政策學系 === 98 === With the enlargement in 1969, marketing concepts were into a wide range of social activities that extended to people, organizations and ideas. Since the 1980, industrialization led to environmental changes, therefore, the steering study focused on city competitiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36078418151785451461 |