A Study on Service Quality Consciousness and Customer Satisfaction in the Banking Industry：A Case Study of the Taichung Bank
碩士 === 東海大學 === 財務金融學系碩士在職專班 === 99 === In this thesis, I attempt to find the linkage among population statistic variables, service quality consciousness, and the degrees of customer satisfaction. With a sample of 561 surveyed observations, empirical evidences indicate that the service quality cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17261435719566100081 |