Performance of Innovation Activities, Brand Equity and Strategies of Internationalization of Taiwan's IE Industry
碩士 === 東海大學 === 國際貿易學系 === 98 === The research explores the relationship among the internationalization, innovation activities, brand equity and operating performances of Taiwan’s Information-Electronic (IE) Industry. Initially, we integrate, applying the principal component analysis, five internati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23643049278272747617 |