The Effects of Consumer Online Experiences on Delays during Online Purchase Process
博士 === 國立臺北科技大學 === 工商管理研究所 === 98 === This study aimed to discuss two kinds of delays (i.e., delay to purchase; delay to consumption) during consumer online purchase process. Four types of consumer online experiences were developed based on the theory of interactivity (low human-message interactivi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tt2v3u |