An Investigation on the Click-and-Mortar Marketing :An Empirical Study of Gifts Company

碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 98 === In recent years, Internet marketing its low-cost, non-regional, timeliness and other properties, marketing has become a favorite of all walks of life. This study will focus on a Gift Company which located in north area of Taiwan, and we will take it as the a...

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Bibliographic Details
Main Authors: Sheng-Ching Ko, 葛盛青
Other Authors: Wen-Hwa Chang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/6sawqa