The Evaluation of Experiential Marketing on Brand of Automobiles

碩士 === 國立臺北科技大學 === 車輛工程系所 === 98 === The economic system or the structure are under unhealth condition for some of the well-known car manufacture, after financial tsunami of 2008 impact, some announced bankruptcy or restructuring, some of the enterprise groups undersell the subsidiary company, for...

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Bibliographic Details
Main Authors: Hung-Yi Chen, 陳鴻億
Other Authors: 吳浴沂
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/47w8je