The Relationship between Cyber Endorser Credibility and Advertising Effects
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === This study bases on consumers in the cyber industry. The aim of the study is to investigate the moderating role of gender correspondence and parasocial interaction in the relationship among endorser credibility and advertising effects. Questionnaire from 48...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ysj639 |