A Study on Brand Strategy, Brand Image, Brand Equity, and Brand Performance –An Empirical Everyday Products Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === With the improvement of living, People are willing to enhance their quality of life. While consumers face various products, the brand gradually become a goal they pursued. Urde (1994) poined out, the difference among produts tend to become smaller. If...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9sq9e4 |