A Study on Brand Alliance, Brand Image,Customer Loyalty and Brand Performance – An Empirical Investigation of the Sporting Goods Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === In recent years, owing to more and more international sports occasstions, sports have become an essential part of life, and even the global sporting goods are growing each year. Under the competitive market environment, the increase in advertising costs a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2q67x4 |