A Study on Brand Strategy, Brand Image, Customer Loyalty and Brand Performance –An Empirical Investigation of the Mobile Phone Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === Since telecommunications privatization in the 1990s, mobile phone users have increased greatly. Nowadays, mobile phones become popular and highly-eleminated technology products so the needs for changing mobile phones have risen significantly. Therefore...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3urp3k |