Explore the Effect of Relationship Marketing Tactics to e-WOM Effect: Relationship Marketing as Mediator
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === In the past many studies to investigate the relationship marketing tactics and relationship quality, relationship quality and word of mouth what will affect each other and their causal relationship. This study compiled based on past research, the relationsh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/yry2zv |