The Effect of Blog Endorsers on Word-of-Mouth Intention:The Moderating Role of Reading Motives
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === Currently, it seems more and more popular in cooperation between business and blog writers, such as experts, celebrities, and typical consumers. According to the reason, this study aims the blog endorsers to examine the influence with word-of-mouth intentio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/u66443 |